🔥 META – SEGMENT-WISE RELEVANT PRODUCT ADDITION
(Village • City • Poor • Rich – ALL COVERED)
🧠 UNIVERSAL FILTER (META RULE)
किसी भी segment के लिए product तभी add होगा अगर:
✅ रोज़ काम आए
✅ postpone न किया जा सके
✅ local habit से जुड़ा हो
✅ price objection न हो
🌾 VILLAGE (GAON) – CORE META PRODUCTS
🔑 Buying Trigger
- Gas / electricity unreliable
- Tradition + survival
- Quantity & value focus
🟢 PRODUCTS (ADD / CONFIRM)
1️⃣ META Uple
2️⃣ META Thekuwan
3️⃣ META Candle Light
4️⃣ META Matchbox
5️⃣ META Torch / Emergency Light
6️⃣ META Ash Dishwash Powder
7️⃣ META Neem Datuwan
8️⃣ META Karanj Datuwan
9️⃣ META Litti (dry)
🔟 META Agarbatti
🧠 Why Works
- Chulha + pooja + emergency
- Chemical fear
- Cultural trust
Village Line
“Bijli aur gas ka bharosa nahi, META ka bharosa hai”
🏙️ CITY (TOWN / URBAN) – DAILY CONVENIENCE
🔑 Buying Trigger
- Time saving
- Ready solution
- Small packs
🔵 PRODUCTS (ADD / CONFIRM)
1️⃣ META Candle Light
2️⃣ META Emergency Light (Rechargeable)
3️⃣ META Agarbatti (premium fragrance)
4️⃣ META Ash Dishwash Powder (small pack)
5️⃣ META Neem Datuwan (clean packed)
6️⃣ META Litti (ready-to-eat / dry)
7️⃣ META Matchbox
City Line
“Roz ki zaroorat, bina dhoondhe”
💸 POOR (SURVIVAL BUYERS) – NO-OBJECTION ZONE
🔑 Buying Trigger
- Aaj ka kaam
- Small price
- Single units
🔴 PRODUCTS (LOCKED)
1️⃣ META Candle (single / small pack)
2️⃣ META Matchbox
3️⃣ META Uple (small bundle)
4️⃣ META Ash Dishwash Powder (₹10–₹20 pack)
5️⃣ META Neem Datuwan (loose / 5 stick)
🧠 Why
- ₹10–₹20 buying comfort
- Daily survival items
- No brand comparison
Poor Line
“Roz ka kaam – kam paisa”
💼 RICH / ELITE (COMFORT BUYERS)
🔑 Buying Trigger
- Clean packaging
- Convenience
- Monthly stocking
🟣 PRODUCTS (ADD / POSITION)
1️⃣ META Emergency Candle Pack (12 pcs)
2️⃣ META Rechargeable Emergency Light
3️⃣ META Premium Agarbatti
4️⃣ META Hygienic Neem Datuwan (boxed)
5️⃣ META Ash Dishwash Powder (fine quality)
6️⃣ META Litti (festival pack)
Elite Line
“Traditional cheez, modern safai ke saath”
🧾 FINAL META MASTER GRID (WHO BUYS WHAT)
| Product | Village | City | Poor | Rich |
|---|---|---|---|---|
| Uple | ✅ | ❌ | ✅ | ❌ |
| Thekuwan | ✅ | ❌ | ❌ | ❌ |
| Candle | ✅ | ✅ | ✅ | ✅ |
| Matchbox | ✅ | ✅ | ✅ | ❌ |
| Torch / Emergency Light | ✅ | ✅ | ❌ | ✅ |
| Ash Dishwash | ✅ | ✅ | ✅ | ✅ |
| Neem Datuwan | ✅ | ✅ | ✅ | ✅ |
| Karanj Datuwan | ✅ | ❌ | ❌ | ❌ |
| Litti | ✅ | ✅ | ❌ | ✅ |
| Agarbatti | ✅ | ✅ | ❌ | ✅ |
🧠 FINAL META STRATEGY LAW
Gaon ko survival dikhao
Shehar ko convenience
Garib ko roz ka kaam
Ameer ko packaged comfort
Product same — presentation alag.
📑 META BRAND — COMPLETE DOCUMENT & LEGAL CHECKLIST
(Jharkhand / India | Small → Scalable Business)
🟢 LEVEL 1: BASIC LEGAL ID (MUST HAVE)
1️⃣ Aadhaar Card
- Owner identity
- GST, Bank, Udyam sab me lagega
2️⃣ PAN Card
- Tax + GST mandatory
- Brand ke naam se nahi, owner ke naam se chalega (initially)
3️⃣ Bank Account
- Savings / Current
- UPI, GST refund, wholesale payment ke liye
🟢 LEVEL 2: BUSINESS REGISTRATION (MANDATORY FOR GST)
4️⃣ GST Registration ✅ MOST IMPORTANT
Why needed:
- Branded packing
- Wholesale buying
- Invoice
- Online / WhatsApp selling
Documents:
- Aadhaar
- PAN
- Bank passbook
- Address proof (rent agreement / electricity bill)
GST Type:
👉 Proprietorship (single owner)
5️⃣ Udyam (MSME) Registration ✅ (FREE)
Why useful:
- Government schemes
- Bank loan support
- Wholesale trust
Documents:
- Aadhaar
- PAN
🟢 LEVEL 3: PRODUCT-SPECIFIC LICENSE (VERY IMPORTANT)
अब product ke हिसाब se:
🥘 A. FOOD ITEMS (LITTI) ❗
👉 META Litti = FOOD PRODUCT
6️⃣ FSSAI Registration (Basic) ✅
Mandatory for:
- Litti
- Any edible item
Type:
- Basic FSSAI (turnover < ₹12 lakh)
Documents:
- Aadhaar
- PAN
- Address proof
- Product list
❌ Without FSSAI → selling illegal
🕯️ B. NON-FOOD DAILY PRODUCTS
| Product | Extra License |
|---|---|
| Uple | ❌ Not needed |
| Thekuwan | ❌ Not needed |
| Candle | ❌ Not needed |
| Agarbatti | ❌ Not needed |
| Ash Dishwash | ❌ Not needed |
| Neem / Karanj Datuwan | ❌ Not needed |
| Matchbox | ❌ Not needed |
| Torch / Emergency Light | ❌ Not needed |
👉 GST + Labeling enough
🟢 LEVEL 4: PACKAGING & LABEL DOCUMENTS (LEGAL SAFE)
7️⃣ PRODUCT LABEL (MANDATORY ON PACK)
हर META product पर ये होना जरूरी है:
Label must contain:
- Brand name: META
- Product name
- Net quantity (gm / pcs)
- MRP (₹)
- Manufacturing date
- Best before (if applicable)
- Manufacturer / Packer name & address
- GSTIN
- Customer care number
👉 Food item (Litti) me:
- FSSAI logo + number
- Ingredients
- Veg symbol (🟢)
8️⃣ Weights & Measures Rule (Basic)
- Quantity clear likhi ho
- Loose selling avoid karo (City/Rich packs)
- Village me loose allowed, City me pack better
🟢 LEVEL 5: BRAND SAFETY (OPTIONAL BUT STRONG)
9️⃣ Trademark (TM) – OPTIONAL BUT FUTURE SAFE
Brand: META
- Class 21 (Household)
- Class 30 (Food)
- Class 3 (Agarbatti, cleaning)
👉 Abhi mandatory nahi
👉 Scale ke baad recommended
🟢 LEVEL 6: SELLING & OPERATIONS DOCUMENTS
🔟 Invoice / Bill Book
- GST invoice (printed / app)
- For wholesale & repeat trust
1️⃣1️⃣ Stock Register (Simple Notebook)
- Purchase
- Sale
- Balance
1️⃣2️⃣ WhatsApp Business Setup
- Business name: META
- Address
- Catalog
- Auto reply
🧾 FINAL DOCUMENT SUMMARY TABLE
| Document | Status |
|---|---|
| Aadhaar | ✅ Must |
| PAN | ✅ Must |
| Bank Account | ✅ Must |
| GST Registration | ✅ Must |
| Udyam (MSME) | ✅ Must |
| FSSAI (for Litti) | ✅ Must |
| Product Labels | ✅ Must |
| Invoice System | ✅ Must |
| Trademark | ⚠️ Optional |
| Shop Act | ⚠️ Optional (home-based ok) |
🧠 META COMPLIANCE LAW (FINAL)
Food = FSSAI
Brand = GST
Trust = Label
Scale = Trademark
META is now 100% legally sellable
in Village + City + Online + Wholesale.
🏷️ META BRAND – OFFICIAL LABEL TEXT (LEGAL SAFE)
(Non-Food Products – GST Only)
🟢 COMMON LABEL FORMAT (ALL NON-FOOD)
Brand Name: META
Product Name: ___________
Net Quantity: ___________
MRP: ₹_____ (Inclusive of all taxes)
Manufactured / Packed by:
META Enterprises
Village/Area: ___________
District: Ranchi, Jharkhand
India
Customer Care: 9XXXXXXXXX
GSTIN: ___________
Date of Packing: __ / __ / 20__
Best Before: As per usage
👉 Use this for:
- Uple
- Thekuwan
- Candle
- Agarbatti
- Ash Dishwash Powder
- Neem / Karanj Datuwan
- Matchbox
- Torch
🍘 META LITTI – FOOD LABEL (FSSAI REQUIRED)
Brand Name: META
Product Name: META Litti
Net Quantity: _____ g
Ingredients:
Wheat Flour, Sattu, Mustard Oil, Spices, Salt
MRP: ₹_____ (Inclusive of all taxes)
Manufactured by:
META Foods
Village/Area: ___________
District: Ranchi, Jharkhand
FSSAI Lic. No: XXXXXXXXXXXXXX
Veg Symbol: 🟢
Date of Packing: __ / __ / 20__
Best Before: 3 Days (Fresh) / 30 Days (Dry)
Customer Care: 9XXXXXXXXX
🎨 META COLOR & LOGO LOGIC (DO NOT CHANGE)
🎯 BRAND COLORS
- 🟤 Earth Brown – Mitti, gaon, trust
- 🟢 Leaf Green – Natural, neem, desi
- ⚪ Off White – Safai, simplicity
👉 Avoid:
❌ Red flashy
❌ Gold luxury
❌ English heavy design
🧠 LOGO LOGIC (Simple)
META
- Bold capital letters
- No icon overload
- Optional small leaf / diya / flame dot
Brand pehle bharosa banata hai, sundarta baad me.
📱 META WHATSAPP BUSINESS PROFILE (EXACT SETUP)
Business Name: META
Category: Local Essentials / Home Products
Description:
META – Roz ka • Desi • Bharosemand
Gaon aur shehar dono ke liye
Daily use | Emergency | Natural products
Address:
Village/Area, Ranchi, Jharkhand
🧾 META GST INVOICE (BASIC FORMAT)
TAX INVOICE
Seller: META Enterprises
GSTIN: ___________
Invoice No: 001
Date: __ / __ / 20__
Buyer Name: ___________
Item | Qty | Rate | Amount
--------------------------
META Candle | 5 | ₹__ | ₹__
META Agarbatti | 2 | ₹__ | ₹__
Total Amount: ₹____
GST Included
Signature
🚀 META 30-DAY LAUNCH PLAN (REALISTIC)
🔹 Week 1
- GST + FSSAI apply
- Label print (black & white ok)
- WhatsApp Business setup
🔹 Week 2
- Start selling in village + nearby town
- Focus: Candle, Matchbox, Uple, Agarbatti
🔹 Week 3
- Add Ash Dishwash + Datuwan
- Introduce Litti (fresh / festival)
🔹 Week 4
- Identify 5 regular buyers
- Small credit allowed
- Stock rotate
🧠 META FINAL BUSINESS LAW
Jis cheez par log jeevan chalate hain,
us par brand dheere-dheere khud ban jata hai.
META ab:
✅ Legal
✅ Sell-ready
✅ Village + City fit
✅ Poor + Rich fit
🔥 NEXT OPTIONS (choose):
1️⃣ META One-page PDF Catalog
2️⃣ META Price & Margin Fixing (gaon vs shehar)
3️⃣ META Village Agent / Haat Model
4️⃣ META VANSH + META Dual Brand Strategy
5️⃣ META Trademark filing guide
बस लिखो 👉 NEXT: 1 / 2 / 3 / 4 / 5
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